Childhood poverty is no laughing matter, but Walgreens and Red Nose Day strike the perfect balance of serious and silly as they encourage Americans to take part in a little “fun-raising.” Tasked with creating all of the digital content for this year’s campaign and driving people to Walgreens to purchase noses and red flair, we proposed an idea that may have sounded seriously silly. 50 States. 50 Stories. We traveled from coast to coast and told heartwarming, inspiring, and downright funny stories of real people really doing their part in every single state. All within 2 months. The result: over $20 million raised by Walgreens to help kids here and abroad.
In 2015, Facebook came to VIMBY looking for a good cry. Together, we developed a video campaign for the Kleenex brand that delivered messages of “Timely Care.” VIMBY canvassed the country looking for emotionally uplifting stories of real people showing meaningful gestures of care and brought those stories to life. And when we consider how effective this campaign has been, with over 60 million organic views and growing, we get a little choked up too.
It had never been done before: Intel was launching a new website and a linear competition reality series (with a million dollar prize!) and they needed content for multiple platforms to support and promote both. These are the kinds of challenges VIMBY lives for. Within months, not only did we generate dozens of original videos from around the country to populate their new HUB, we’re currently producing a weekly online magazine show that’s building awareness for their upcoming series, America’s Greatest Makers, that premiers on Turner in April 2016.
To say New Era and VIMBY are a custom fit would be an understatement. We’re fans. We wear their caps. Their culture mirrors ours with a focus on individuality, self-expression, and authenticity. As a go-to content engine for their brand and website, VIMBY has celebrated countless fans of New Era caps, from cultural thought leaders, to professional athletes, to everyday collectors.
What happens when the world’s largest retailer decides to take their grocery campaign to the local level? They call VIMBY and ask for something no other brand had ever tried, and no agency could possibly deliver with any real ROI. A logistical game changer, VIMBY has produced more than 2,500 local television commercials in over 80 cities and 4 languages for Walmart to date. Oh, and that’s in addition to national TV advertising, content marketing, and branded entertainment series. All that content can make your head spin, and earned VIMBY an Effie for Most Effective Retail Campaign, as well as Walmart’s Marketing Supplier of the Year award.
When General Mills called us to create a campaign celebrating what makes Millennials unique for their Lucky Charms brand, we felt lucky indeed. Lucky for the opportunity and lucky to have a storytelling engine that captures authentic stories of diversity and passion.
We found the most colorful, unique, and inspiring real people across the country, and allowed them to honestly tell us why they were #LuckyToBe. This content crossed racial, gender, and social identity lines, and made people who saw it proud to share. #marshmallows
Pardon the pun, but this is the type of project that truly gets our motor running. Working in tandem with Hyundai and Innocean, VIMBY’s lean and efficient production model has helped reinvent the cost of automotive advertising. Together, we’ve generated both broadcast and digital work including automotive retail, testimonials, and running footage at a quality and price point that leaves our competitors in the dust.
Take a peek into our kitchen cabinets and you’ll see they’re stuffed with all kinds of tasty office snacks, including a few potato chips. Ok, lots of potato chips. So, when Frito-Lay came to us with a really big idea to help drive online voting for their hugely successful 2015 Do Us A Flavor campaign, it got our creative juices flowing and our mouths watering. The result? One giant taste test at in the heart of downtown LA hours before a Taylor Swift concert. Rock on!
The Daily Beast and Land Rover
Where do you go when you want to get away from it all but want to stay close to home and haven’t the foggiest idea how to do it? VIMBY’s unique network of locally entrenched filmmakers can actually take you there…and that’s just what we did in cities from coast to coast for Land Rover’s The Nearest Faraway Place series, featured weekly on The Daily Beast. Great content knows no boundaries.
Revlon’s challenge: build brand loyalty for the cosmetics icon without overtly hocking cosmetics. VIMBY’s solution: a 10-episode digital series #GoBOLD, which featured three bold, dynamic, and original women competing in a series of challenges from high profile mentors. We had a blast shooting throughout Manhattan with host Laverne Cox (Orange is the New Black) and getting to meet some of New York’s most innovative female entrepreneurs.
VIMBY created Beyond A.D. - the first-ever NBC Entertainment Digital talk show - as a companion series to the network television event A.D. The Bible Continues. Hosted by Jason Kennedy, and taped weekly before a live audience, the series gave fans and audience members a chance to interact with the cast, producers, and special guests. Not only was it a tremendous success online, it proved to be so popular that it was aired on multiple NBC affiliates and wound up winning the broadcast time slots on a regular basis. Can we get an “Amen!”
We love our MTV. When we developed the concept of MTV’s This Is The Place, the goal was to celebrate local music scenes around the country in a cool and unique way. In doing so, VIMBY adopted one of MTV’s slogans from 30 years ago - “Too Much Is Never Enough!” We planted our flag all across the country and brought MTV’s audience the best in local music, fashion, food, and culture.