Filmmaker Friday! Meet Juliana Broste


Welcome to the latest installment of Filmmaker Friday, where we celebrate members of the VIMBY nation and get to know them a little better.  Here we profile longtime VIMBY vet Juliana Broste AKA "Traveling Jules".

Name: Juliana Broste

Hometown: Denver, CO

First Worked With VIMBY: 2012

Favorite VIMBY Production:  MTV This is the Place and Princess Cruises North to Alaska

Favorite Thing About Being A Filmmaker: I love being creative and telling stories.  As a travel filmmaker, I'm lucky I get to experience some incredible places in the world.

Most Treasured Piece of Gear: My Manfrotto Compact Xtreme selfie stick is a must have for important vlogger moments.  I also really love my Manfrotto XPRO Monopod+ which gives me stability and flexibility so I never miss a shot.

Most Important Item on Set: Pink lipstick!  I can't go anywhere without it.

The most beautiful place on earth I've experienced is:  Constantly changing.  As a travel filmmaker, I've been lucky to capture so many interesting places on camera--like camel riding in the Sahara Desert in Morocco.  Hot air ballooning in Capadoccia, Turkey.  Watching the wildlife in the Serengeti, Tanzania.  Snowboarding in Vail, Colorado.  Just to name a few.

Recent work I'd like to share: 

Traveling Jules - Korea

Traveling Jules - On Camera Host

Filmmaker Friday! Meet Jerad Cullen

Welcome to the first installment of Filmmaker Friday, where we celebrate members of the VIMBY nation and get to know them a little better.  Here we profile longtime VIMBY vet Jerad Cullen.

  • Name: Jerad Cullen
  • Hometown: Santa Cruz, CA
  • Years Working with VIMBY: 8-9 years
  • Favorite VIMBY Production: UFC 200 Ultimate Fan Experience or INTEL BMX meets Curie
  • Favorite Thing About Being A Filmmaker: The best thing, to me, about being a filmmaker is getting to see the world and getting paid to do it. Since graduating college Ive had the opportunity to work in Costa Rica, Australia, New Zealand, Ireland, England, El Salvador, Peru and the Dominican Republic, among others, and the list keeps on growing; not to mention basically every state in the US including Alaska. Getting to see amazing locations and experience different cultures fascinates me and Im always ready for the next adventure waiting around the corner.
  • Most Treasured Piece of Gear: My Ronin-M Gymbal...but not because it helps capture smooth and dynamic shots, but more so the nostalgic value it has for me. Having spent two months traveling across Australia and New Zealand, 99% of the time shooting on the Ronin, every time I pick it up to get a shot it reminds me of probably the best job Ive ever had the opportunity to work on.
  • Most Important Item on Set: Sour Patch Kids
  • My Ultimate Ambition is....just keep doing what Im doing. I have the greatest job in the world and I never would have thought that picking up a Hi8 camera when I was a kid to film my friends and I skateboarding, would ever have led me to where it has now. I made a brief attempt at studying Business Accounting in college but eventually quit to pursue my education in Film (despite protests from my parents) and to this day I always say that even the worst day on set is better than the best day in an accounting office.
  • Recent Work: Demo Reel

Q&A With Vimeo Recognized Filmmaker Maria Juranic

Maria Juranic is a filmmaker, dancer and an artist.  An immigrant from Yugoslavia, her early years were spent in midwest, USA where she learned to listen, observe, and reflect.  Her formative years were spent between the two worlds, which gave her a global perspective in telling entertaining stories.  Her films explore themes of belonging, love and transformation.

Our first project with Maria was a few years ago for our client New Era.  We gave her some basic parameters but were able to really let her run with it with no restrictions.  Unsurprisingly, she knocked it out of the park.

One of Maria's specialties is creating music videos.  Her latest music video for Polica "Agree"  was recently designated as a 2018 Vimeo Staff Pick.

We recently caught up with her for a quick interview via text messages...rock on.

VIMBY: Hey Maria, congrats on getting recognized as a Staff Pick from Vimeo for your video for Polica + stargaze!  How did you first connect with the artist?

Maria Juranic: Hi!  Polica is from Minneapolis, MN, which is the city I lived in for many years.  We have mutual friends and over time became good acquaintance as well.  Minneapolis artists tend to work together and foster each others work, so I wanna say this was the extension of that. I reached out to them saying I’d like to do a video for them and they were in to it.  I was really excited, I wanted to do something for them for a long time.

V: You’ve directed several music videos; is that how you got started?

MJ: Yes I was friends with musicians in Minneapolis. Actually, I lived with many of them at the time, and after I graduated college one of them said “hey you do film stuff, right? Wanna do a music video?."  It kind of went from there. That first video was really successful, and the label that represented the artist brought me on to do more.

V: Nice! Incidentally, check out this video we produced on Minneapolis for MTV a few years ago. As a local Minny kid I think you’ll dig it.

MJ: Oh. I know those ladies :) funny. Its a small world.

V: When you’re developing a concept for a music video, how collaborative is the process with the artist? Do you come in with an idea that you want to execute and pitch it to them?

MJ: If an artist approaches me with an idea, I’m usually into collaborating or spring boarding off of what they are thinking. Combining their key points of interest with my style is the most successful way to make them. But most often it’s up to me to submit an idea to the band and they decide if they are into it. My favorite ones have been where I had full  creative freedom - and it’s really nurturing to me (as an artist/filmmaker). I get to try new ideas or techniques this way, experiment with the medium and my limitations. This is the most exciting thing about music videos.Even on low budget videos, I try to get craftier, smarter so I can still make it interesting.

V: What inspired the creative behind the Polica video?

MJ: I was experimenting with a technique with dismembered limbs in another music video (Grieves “Gutz”) and really liked the effect and what it did in amplifying a disconnect between two people.  I wanted to use this technique again and push it even further.  I thought it would be interesting to use stills, or barely moving images, what a memory feels like, and then add people in it.  The song itself is very dreamy and it felt like it was about someone that the singer is longing for.  It inspired a love story gone wrong.  So, to give it an edge and something tangible, I added a money heist and a Bonnie and Clyde type of a story was born. Originally I wanted to make it between a man and a woman, two outlaws on the road, but soon realized how boring that was to me.  I didn’t want to see another man and woman for some reason, and wanted to explore a story of two women instead.  It felt more powerful, and more sensual.

V: Very cool. How was the video selected as a Vimeo Staff Pick? Did it need to be submitted or do they just discover it and give you that designation?

MJ: A Vimeo curator saw it through a collective I am part of called Brooklyn Film Collective and showed it to the rest of her team at Vimeo.  So, yeah, kind of random.  And they all agreed on making it a Vimeo Staff Pick!

V: Congrats again, that’s awesome. Does that recognition help you get more attention for your work, lead to new business?

MJ: Ha. It definitely helped get more eyes on my work!  I got 100K views in one week on that video. And a few interesting proposals came from it, so yes, it definitely is a positive for my portfolio.  Hoping more work comes from it. Thank you.

V: You also do a lot of branded work as well. I assume that process is much more restrictive on one hand, with less creative freedom, but on the other hand you get to work with larger budgets. Is that the case?

MJ: Branded content can be fun, especially when I can employ a visual style or film technique I used in a music video.  That way I also know that it’s a technique that works and I have experience in it and can show the clients examples of what I have already done.  And yes, most often they are bigger budgets, but these days even those are getting smaller.

V: OK so big picture, do you envision yourself going down a particular path that you prefer, or continue to play in multiple sandboxes?  Would you like to focus on branded content, music videos, directing movies etc etc?

MJ: Big Picture: To keep pushing my own style and vision through everything I do, so yes, one day I can make movies.  I am definitely at a shift right now where I prefer to do more branded content.  And concentrate on short films on the side.

V: Sounds good.  Any new or recent work you’d like to share with VIMBY Nation?

MJ: I’m working on a few things right now - but nothing to show yet. Hoping I will soon tho!

V: Cool well it was fun “interviewing” you.  Keep us in the loop on new projects.  Thanks for your time!  

MJ: Yeah!!! Thank you for doing that. :) really happy to do it. And I’ll definitely reach out soon.


Follow Maria @MoJuranic


Hey we made it to the Final Four!  It's always a bit bittersweet when the final weekend of the best playoff in sports comes around.  But fret not, sports (and sports marketing) fans - we've got a distraction from the March Madness blues.  As many of you know we created our own bracket to determine the best sports ads of all time.  The results are in, and with over 500 entries, (drumroll please...) Nike's Bo Knows campaign has taken the title!  Bo Knows cuts down the nets as an 11 seed, something Loyola of Chicago University is looking to achieve with the same seeding.  Perhaps Bo knows the future...and his 11th seed victory is a harbinger of things to come?  We'll be tuning in to find out.

In between Shining Moments, for a walk down memory lane check out the ads who made our bracket.

Full results of our bracket poll:

  1. (11th seed) BO KNOWS/NIKE
  5. (7) LIL' PENNY/NIKE
  10. (23) WANT IT ALL/NIKE
  25. (24) THANK YOU MOM/P&G
  31. (31) DAN & DAVE/REEBOK


Thanks for voting!



Stephen Parr of Oddball Films

Every year VIMBY hosts a “Film Festival” – an opportunity for our filmmaker to produce their passion projects, celebrating real people doing extraordinary things.  We get together at the Arclight to screen our favorite videos, and the audience votes to determine the top VIMBY videos of the year.  The evening is a blast – most of us consider it our favorite activity of the year.

Last year, one of the top vote-getters was Joshua Moore’s piece on San Francisco icon Stephen Parr and his world-class film archive known as Oddball Films. As quirky and irreverent as the man himself, Joshua’s video has an artistic point of view and narrative style that jumped off the screen.

The video provides a glimpse into Stephen’s passion for all things film and his mission to seek out treasure in the things others often disregard.

We were saddened to learn that Mr. Parr passed away last week. His loss will be felt in and beyond the Bay Area film community, but his legacy will certainly live on. We are honored to have been able to celebrate his life’s work in a small way.

Prepare for the APPocalypse

Apple held their annual WWDC event this week.  A wonderful opportunity for us all to unleash our primal Apple geek-ness.  We learned about iOS 11, which introduces some super cool features that will inevitably inspire us all to buy shiny new Apple hardware to keep up with them.  As part of their presentation, Apple imagined a world without apps.  Check it out HERE.  In today’s already apocalyptic world, it caused some to chafe at it’s tone.  I for one, got a kick out of it, and it led me to ask our staff – what is the one app you could NOT live without, and why? To modify the settings (see what I did there), I exempted the “core four” apps that we all use – the Phone, Messages (text), Safari (or whatever web browser you prefer), and Email.

Sure, this wasn’t the most scientific study, but I was struck by the degree to which responses varied and seemed to transcend demographics.  For example, our world has a preconceived notion of young people being addicted to social media, sharing their proverbial butt selfie to the world on the regular.  Not entirely accurate – many millennials on our staff seem cautious on social.  Knuckleheads like me in our 40s seem more prone to share.

Here are our responses: (names withheld for their safety…)

Millennial Editor replied simply, YouTube.  No why was given, but I suppose for an individual who devotes most of his waking hours in an edit bay surrounded by ironic polaroids of our company’s salad days and using an old wifi hotspot as a door stop, his choice is rather obvious.

CEO replied simply, Instagram.  He’s got kids and stuff, makes sense.

Sensible Senior Executive replied with a variety of choices as sensible as a pair of tan chinos:

  1. Waze because I live in LA
  2. Uber because I like to party
  3. Apple News because I do not like watching news on TV and it keeps me up to date with all relevant news in the world
  4. Weather Channel: because I live in the valley and want to know how bad I’ll be sweating that day

Millennial Producer put it well:

The app that I couldn’t live without is Instagram. I call it my “social resumé” and am very selective about the content which I put on there. I consider Instagram to be a visual representation of myself for people who know and don’t know me.

Head Of Post, a technological wizard who has gotten us all out of some technological jams throughout the years, had this response:

That’s funny.  I don’t really use many apps.  Although, there is one which I would say is the reason I get out of bed in the morning.  It’s the clock app on my phone.(I haven’t owned an alarm clock in years).


One Senior Exec who contributes to much of our creative replied thusly:

The only app I use everyday other than those you’ve excluded is Waze.

 Really went out on a limb there.  He continued:

 The Apple spot reminded me of how I moved out to LA in ’93. I had a Rand McNally U.S. Road Atlas, and it got me exactly to the address in North Hollywood where my college buddy lived. I don’t think I got even remotely confused in that 2K mile drive until I exited the 101. Wonder if anyone even teaches kids how to navigate anymore?

 Millennial Producer:

First and foremost: Google Maps

Next Up: Probably Snapchat or Facebook – gotta keep up with everyone!

 Another Millennial Producer who only listens to music from artists that don’t have a vowel in their name…?:

Spotify! Music = Life 

Millennial Jack Of All Trades:

I will say the Spotify app…Whether I am working, working out, cooking, anything, I enjoy listening to music and find myself constantly using Spotify.

Millennial Jack (Jacklyn?) of All Trades sited Google Maps, Lyft/Uber and Venmo/Paypal.  Re the latter:

I use it all the time for social outings, it saves anyone from having to carry exact change and saves time. It’s the easiest way for friends to pay back friends or loved ones for anything at anytime. No worries about “getting to it when I’m home” or worrying about cash. 

One Senior Executive not quite as old as me (who is at this point?!!) mentioned a handful of apps that we all use, and one that I was unfamiliar with, Tripit, a travel organizer.  I am amazed at this point to discover significant apps that I am unfamiliar with.  But they’re out there.

Veteran VIMBY Filmmaker One Would Not Be Remotely Surprised By Their App Fluency:

In terms of maximum use…Reddit and IG are the biggest time killers and go tos for killing time and gathering info while bored and in need of entertainment.

 Practical Use…Podcast app because I listen to tons of Podcast from comedy, mma, news, sports, etc its my preferred method of entertainment while driving to work or road trips. Or my most useful camera tools including…lighting meter (for white balance monitoring), Sun Seeker (for tracking the movement of the sun), Ihandy level (for leveling dolly track etc.), Green Screener (for measuring light on a green screen), DJI (for communicating with my drone and gymbal), and of course Artemis (for preproduction with camera and lens calculations)

Artemis, of course!

Producer Slash Mom Slash How Does She Do It All Slash I’m So Tired:

Can’t live without Pokemon Go because then I’d actually have to play with my child. Just kidding. Also FaceTime to keep up with friends and relatives who live far away.

Editor Extraordinaire:

I would say Instagram, because without it I wouldn’t have anything to aimlessly scroll through, watch stories or refresh for updates anytime I get a moment of downtime. Or Netflix, because without it I might have to talk to the person sitting next to me on flights.

 Right Brained Executive Mastermind:

There are many apps that I actually use more than this, but I am honestly so blown away by Shazam.  It has solved for one of the single most frustrating experiences for us old fogeys, which is hearing a song you love and having no way to find it again later.  To my feeble analog mind, it’s insane that it can recognize virtually all songs so quickly.  It makes sense that the name sounds so wizardly.  It’s magic. 

 As far as an app that I cannot live with out, the Podcasts app though that is less to the credit of the app and more to the credit of the podcasts.

Senior Executive Who Women Want To Be With And Men Want To Be (ha! AKA – ME):

I have to echo a lot of my colleagues – Spotify, my Camera, Podcasts, Instagram, Maps, etc.  I will indulge myself by suggesting two apps that no one else pimped: Words With Friends (for those moments when you don’t want to read about real world problems or do actual work; play me at schnd) and I am OBSESSED with 1 Second Everyday, an app that stitches together a video diary in a simple yet oddly compelling way.  Such a clever way to look at your life.

Hit us up with your indelible apps on Twitter! @VIMBY

Drone On

Drones.  It’s funny that they’re called drones, since droning as a verb conjures a long, drawn out monotonous speech or sound.  To those of us in the filmmaking community, drones (of the unmanned aircraft variety) are anything but monotonous or boring.  They give us the opportunity to capture an environment from a perspective that was unimaginable to an independent filmmaker or hobbyist a couple years ago.  Oh yeah, and they’re so damn cool to boot.

So when we came across this profile of photographer Aydin Büyüktas in Wired, it caught our eye.  By stitching together images in Photoshop, he makes mundane spots feel like the beginning of a big rollercoaster drop.  Whoa.  After all, it’s not merely the ability to capture video or still images with a drone that make them cool, it’s what you do with that ability.

We are of course very familiar with unique uses of drone technology, having been the production partner with Intel as they have redefined how drones can communicate and become a new groundbreaking art form.  Check out how Intel has painted with light in the video below, and check out more of Aydin’s work at