General Mills hired VIMBY to create a national campaign with local relevance for their annual Box Tops For Education campaign. From Seattle to Miami, Baytown, TX to Terre Haute, IN, VIMBY shot and shared stories from more than 40 schools and 30 markets around the country.
The initial campaign’s success resulted in it being extended to a three year project. Multiple versions of the authentic content were produced and used to drive awareness about the campaign in hyper targeted local ad serving on Facebook.
What We Did
- Campaign Development
- Casting & Local Story Development
- Video Production
- Post Production
- Graphics & Animation