WHEN YOU ONLY GET ONE TAKE!

With over 100 brands spanning numerous categories, it’s imperative that General Mills have the ability to reach several different audiences with specific messaging and to effectively communicate new initiatives – often at the same time. Thanks to VIMBY’s unique ability to react immediately in any market and produce broadcast quality work at digital economics, our relationship with the food company continues to grow.

Client: General Mills
Services: Creative Development, Production, Casting & Research


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CHEERIOS: ONE MILLION MOMENTS OF GOOD

 

There are few things as rewarding as doing something “good” for your fellow man or woman, and those good things you do for your friends and neighbors to make the community great certainly do not go unnoticed. The Ellen DeGeneres Show and Cheerios’ “One Million Acts of Good” inspired Walmart and Cheerios to give back to our communities by creating Moments of Good in Walmart stores all around the country. With great passion and enthusiasm, VIMBY’s filmmakers set out to help Cheerios and Walmart share these “Moments of Good” with the world.

Enjoy the first video of the campaign on the right!

Schools

40

VIMBY Nation Filmmakers

21

BOX TOPS FOR EDUCATION

States

17

Cities

28

General Mills wanted to tell a high volume of compelling and emotional stories about schools across the nation and show the impact that the Box Tops for Education program has on them. We canvased the country and shared the inspirational stories of over 40 schools who have benefitted from this truly amazing program.

  • 17 States
  • 28 Cities
  • 40+ Schools
  • 21 different VIMBY Filmmakers involved
  • Cities as big as New York City and as small as East Moline, IL

LUCKY CHARMS

When the Lucky Charms brand called us to create a campaign celebrating what made millennials unique, we felt lucky indeed. Lucky for the opportunity and lucky to have a storytelling engine that captures authentic stories of diversity and passion.  We found the most colorful, unique, and inspiring real people across the country, and allowed them to honestly tell us why they were #LuckyToBe.  We created call to action that encouraged millennials to share using the custom hashtag.

In order to maximize the program’s reach we created longer form social extensions that further reinforced the authenticity and engaged the target demographic.

YOPLAIT

VIMBY hit the streets of St. Louis and Seattle for a showdown of Greek yogurt products for Yoplait.  Interacting with hundreds of real people, this taste test and the output of commercial spots helped establish Yoplait as a worthy competitor to Chobani, winning the battle of the brands by a decisive margin.

MEDIUMS: National & Local TV, Digital

  • Hosted man on the street
  • Originated as a digital campaign that became broadcast, with a mix of :15s & :30s
  • Original plan for local media buy but campaign was so successful that spots were aired nationally
  • Low cost, with remarkable speed to market
  • Originated as a digital campaign that became broadcast, with a mix of :15s & :30s

NATURE VALLEY

A truly meaningful example of powerful CSR efforts is beautifully on display in the collection of Parks and Wilderness videos that we created on behalf of Nature Valley. Each video gives voice to conservation programs and the hard working volunteers who put in countless hours to truly make a difference.