Tapping the Voice of a Subculture

To say New Era and VIMBY are a custom fit would be an understatement. We’re fans. We wear their caps. Their culture mirrors ours with a focus on individuality, self-expression, and authenticity. So we were excited when VIMBY was tapped as a content engine for New Era social and digital channels.

The Fly Your Own Flag influencer campaign celebrated the biggest fans of New Era caps. From cultural thought leaders, to professional athletes, to everyday collectors, VIMBY’s local filmmakers tapped into their local youth subculture to cast and shoot stories in over 50 videos across 17 markets in the US & Europe.

What We Did

  • Campaign Development
  • Casting & Local Story Development
  • Video Production
  • Post Production
New Era/Roi Choi
New Era/Chae Hawk
New Era/F Stokes
New Era/Ezekiel Lau