To say New Era and VIMBY are a custom fit would be an understatement. We’re fans. We wear their caps. Their culture mirrors ours with a focus on individuality, self-expression, and authenticity. As a go-to content engine for their brand and website, VIMBY’s Influencer campaign celebrated countless fans of New Era caps, from cultural thought leaders, to professional athletes, to everyday collectors.

  • Strategy & Concept development
  • Research & Casting of Influencers
  • Shot over 50 videos across 17 markets
  • US & Europe

Client:  New Era
Services: Creative Direction, Casting, Production


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Chae Hawk

F Stokes

Roy Choi

Ezekiel Lau

Mason Granger

Osa