To say New Era and VIMBY are a custom fit would be an understatement. We’re fans. We wear their caps. Their culture mirrors ours with a focus on individuality, self-expression, and authenticity. As a go-to content engine for their brand and website, VIMBY’s Influencer campaign celebrated countless fans of New Era caps, from cultural thought leaders, to professional athletes, to everyday collectors.
- Strategy & Concept development
- Research & Casting of Influencers
- Shot over 50 videos across 17 markets
- US & Europe
Client: New Era
Services: Creative Direction, Casting, Production