Hey we made it to the Final Four!  It’s always a bit bittersweet when the final weekend of the best playoff in sports comes around.  But fret not, sports (and sports marketing) fans – we’ve got a distraction from the March Madness blues.  As many of you know we created our own bracket to determine the best sports ads of all time.  The results are in, and with over 500 entries, (drumroll please…) Nike’s Bo Knows campaign has taken the title!  Bo Knows cuts down the nets as an 11 seed, something Loyola of Chicago University is looking to achieve with the same seeding.  Perhaps Bo knows the future…and his 11th seed victory is a harbinger of things to come?  We’ll be tuning in to find out.

In between Shining Moments, for a walk down memory lane check out the ads who made our bracket.

Full results of our bracket poll:

  1. (11th seed) BO KNOWS/NIKE
  2. (4) LARRY VS MICHAEL/MCDONALD’S
  3. (2) BE LIKE MIKE/GATORADE
  4. (1) MEAN JOE GREEN/COKE
  5. (7) LIL’ PENNY/NIKE
  6. (8) MARS BLACKMON/NIKE
  7. (12) PEYTON MANNING FANBOY/MASTERCARD
  8. (30) UNCLE DREW/PEPSI MAX
  9. (9) I AM NOT A ROLE MODEL/NIKE
  10. (23) WANT IT ALL/NIKE
  11. (14) RIPPLE – RORY & TIGER/NIKE
  12. (5) TIGER JUGGLES GOLF BALL/NIKE
  13. (15) ARNOLD PALMER/THIS IS SPORTSCENTER
  14. (16) JOHN CLAYTON/THIS IS SPORTSCENTER
  15. (13) I FEEL PRETTY/NIKE
  16. (6) CHICKS DIG THE LONG BALL/NIKE
  17. (25) GRANDMAMA/CONVERSE
  18. (28) TERRY TATE/REEBOK
  19. (32) LARRY & MAGIC/CONVERSE
  20. (26) MICHAEL JORDAN VS HIMSELF/GATORADE
  21. (19) KOBE BRYANT CONDUCTS THE HATERS/NIKE
  22. (3) DEREK JETER “MY WAY”/GATORADE
  23. (17) SETH HAYES/THIS IS SPORTSCENTER
  24. (18) Y2K/THIS IS SPORTSCENTER
  25. (24) THANK YOU MOM/P&G
  26. (27) MADDEN SEASON/MADDEN NFL 15
  27. (22) YOGI BERRA/MILLER LITE
  28. (20) SERENA WILLIAMS – UNTIL WE ALL WIN/NIKE
  29. (21) FATHER’S DAY/FOOT LOCKER
  30. (29) DISCOUNT DOUBLE CHECK/STATE FARM
  31. (31) DAN & DAVE/REEBOK
  32. (10) CHRISTIANO RONALDO/NIKE FOOTBALL

 

Thanks for voting!