Welcome to VIMBY’s Weekend Read, where we share interesting content you can enjoy in your PJs Sunday morning.

From Forbes.com:

2019 Content Marketing Trends: Say Goodbye To Big Data And Hello To Big Ideas


This passage stood out to us:

In 2019, it’s time to hark back to the basics of marketing. If you have a great idea, derived from a profound insight into your audience, you can share it in any number of ways. Imagine you’re marketing a tourism destination. If you have access to amazing personal stories from a long-time hotel doorman, a simple Q&A article could actually serve you better than a VR experience. Maybe it’s not the newest medium, but it will highlight the character of the individual in a clearer, more engaging way. The bottom line: Ideas should lead the way, not flashy tech.


What’s the story you want to tell?  Let’s figure out the best way to tell it.