Welcome back to #VIMBY Weekend Read!  Today we ask you to listen.  Sharing an interesting podcast via Variety with Red Bull Media Network CEO Gerrit Meier.  Red Bull was among the first brands to redefine their relationship with their audience via compelling branded content.  Take a listen and let us know what you think – how is your brand communicating with your audience?

Listen: Red Bull Practically Invented Branded Entertainment. What’s Next?