RIP Nipsey Hussle

Hip Hop MC Nipsey Hussle was tragically murdered on Sunday, outside of a clothing store he owned in Los Angeles.  While a large part of the media attention has focused on his music career, his philanthropy and advocacy for black business ownership has also received a fair amount of attention.

VIMBY has spent the majority of its time for the last decade + working with brands and helping them tell their stories for a digital audience, but we began as a platform of original content celebrating youth culture.  Way back in 2009 we profiled Nipsey when he was an emerging LA rapper, just starting to hit the national scene.  There are a few things that make this old video fascinating to watch now - the non-HDness of it, the retro look of pro tools in the studio, low fi graphics etc.  But what makes it worth watching is how it captures a young artist who set out to establish himself ten years ago as someone who wanted to redefine what it meant to be a young black entertainer in the inner city - it wasn't just about dropping a dope rhyme (though he dropped many); it was about owning your own business, being your own boss, and championing your hometown while staying true to who you are.  While Nipsey Hussle's life was sadly cut short, his music - and his model for independent entrepreneurship - live on.



Welcome to VIMBY's Weekend Read, where we share interesting content you can enjoy in your PJs Sunday morning.

As we enjoy this weekend's slate of March Madness games, where some of us picked Texas Tech and Virginia to be in the final four which vaulted us in first place in the VIMBY pool, we decided to geek out on free throw form and science with this interesting article and video from Wired:


Check it out, and enjoy the games!

Weekend Read - Fast Company: Lexus Made a 60,000-Hour Documentary (that it knows you won’t watch)

Welcome back to VIMBY's Weekend Read!

Step 1: Read this article in your PJs over the weekend.

Step 2: Look smarter around the water cooler on Monday.

Weekend Read - Fast Company: Lexus made a 60,000-hour documentary (that it knows you won’t watch)

What would you watch for 60,000 hours on a loop?  Over here we are leaning towards either our Netflix queue, or bulldogs riding skateboards.

Filmmaker Friday! Meet Garrick Lane

Welcome back to Filmmaker Friday, where we celebrate the unique creative forces that make up VIMBY Nation.  Today we spend a little time with the gregarious and approachable Garrick Lane.

  • Name: Garrick Lane
  • Hometown: Conover, North Carolina
  • Years working with VIMBY: Eight Years
  • Favorite VIMBY production: Essence Fest in Louisiana
  • Favorite thing about being a filmmakerI love the process. From concept to finished video, the creation is what makes me love this job.
  • Most important item on set that is NOT a piece of technical gear: 5 Hour Energy is a must on any set especially if call is 7am or earlier
  • Favorite snack food: Wasabi Almonds
  • If I wasn't doing this I would be:drinking massive amounts of Tequila and waiting for death to grip me.

Weekend Read/Listen: Red Bull Practically Invented Branded Entertainment. What’s Next?

Welcome back to #VIMBY Weekend Read!  Today we ask you to listen.  Sharing an interesting podcast via Variety with Red Bull Media Network CEO Gerrit Meier.  Red Bull was among the first brands to redefine their relationship with their audience via compelling branded content.  Take a listen and let us know what you think - how is your brand communicating with your audience?

Weekend Read: Say Goodbye To Big Data And Hello To Big Ideas

Welcome to VIMBY's Weekend Read, where we share interesting content you can enjoy in your PJs Sunday morning.


2019 Content Marketing Trends: Say Goodbye To Big Data And Hello To Big Ideas


This passage stood out to us:

In 2019, it’s time to hark back to the basics of marketing. If you have a great idea, derived from a profound insight into your audience, you can share it in any number of ways. Imagine you’re marketing a tourism destination. If you have access to amazing personal stories from a long-time hotel doorman, a simple Q&A article could actually serve you better than a VR experience. Maybe it’s not the newest medium, but it will highlight the character of the individual in a clearer, more engaging way. The bottom line: Ideas should lead the way, not flashy tech.


What's the story you want to tell?  Let's figure out the best way to tell it.

Weekend Read: 14 Social Media Trends That Every Marketer Should Know About In 2019

Welcome to VIMBY's Weekend Read, where we share interesting content you can enjoy in your PJs Sunday morning.

From, 14 Social Media Trends That Every Marketer Should Know About In 2019

This passage stood out to us:

Reality, reality, reality—that’s what we’re all craving. Businesses that embrace social media and are comfortable letting the audience behind the curtain have a tremendous opportunity to significantly increase their brand reach. Most businesses approach social media as another outlet to disseminate an advertisement; however, as consumers, we’re immune to it. - Corey Keating, Equinox Funds


How are you using social to market your brand?

Filmmaker Friday! Meet VIMBY Filmmaker Alex Thornburg

Welcome back to Filmmaker Friday, where we celebrate members of the VIMBY nation and get to know them a little better.  Here we profile VIMBY vet, Portland's own Alex Thornburg.



Name: Alexander Thornburg


Hometown: Boise, ID (lived in Portland, OR for 11 years)


Years working with VIMBY: I've worked with VIMBY since the early days, back in 2008, just over 10 years ago.  Wow, I can't believe it's been a decade!


Favorite VIMBY production: There have been so many I enjoyed working on, but the Eugene Rock the Space shoot is still one of my favorites because some of the VIMBY crew came to Oregon and the shoot in general was super fun.  When you're shooting from the roof of a fraternity mansion turned hippie commune toward another roof of another fraternity turned hippie commune that a band is playing on, and you shuffle up a ladder and past a sleeping rooftop hippie all while in an ankle cast, it's kinda hard not to have a smile on your face and a memory that'll last you a lifetime.


Favorite Thing About Being A Filmmaker: That's a hard one.  My favorite thing is the flexibility I get in the rest of my life because I am a career filmmaker.  A more obvious and to the point answer: I simple LOVE shooting and the fact that I see the world in a different way than your average person. 


Most treasured piece of gear: I should say my camera, but cameras change, and my 24-105 lens goes on every production with me. 


Most important item on set that isn't gear: My fannypack, or a PA's hands (to hold my coffee)


Favorite restaurant in my home town:  Kenny's Noodle House


If I wasn't doing this I'd be: In a perfect world, I'd be traveling the world chasing storms and shredding 200 days a year instead of just 70+, but in the real world, I'd probably be a park ranger. 


Recent work I'd like to share:


Psychic Rites"Molecular Curse" Video


Happy New Year!  Here's to a happy, healthy and prosperous 2019.

Before the holidays we asked you, VIMBY Nation (our filmmakers, friends, family etc) to take our Best of 2018 Poll.

We got a great response from all of you, and here are the results...drumroll please...





What Was Your Favorite Movie Of 2018?

We got the widest array of responses for this category, with 17 films receiving votes.  Bohemian Rhapsody came away with top honors.  Scaramouche, Scaramouche, will you do the Fandango!  The top 5 as follows:

  1. Bohemian Rhapsody
  2. A Quiet Place
  3. A Star Is Born
  4. Spider Man: Into The Spider-Verse
  5. BlacKKKlansman


What Was Your Favorite TV Show of 2018?

We are in the golden age of television these days, where anti-heroes dominate.  Barry shot to the top of this list.

  1. Barry
  2. Better Call Saul
  3. GLOW
  4. It's Always Sunny In Philadelphia
  5. Ozark


Who Was Your Favorite Music Artist of 2018?

Everyone loves the Beatles, but the top honors here took us by surprise.  Congrats, Sir Paul, good to see you're finally getting some recognition.

  1. Paul McCartney
  2. Childish Gambino
  3. Nathaniel Rateliff & The Nightsweats
  4. Ariana Grande
  5. Drake/Eminem/Mitski (tie)


What Pop Culture Thing Are You Most Looking Forward To In 2019?

Winter is coming.  No surprise here.

  1. Game Of Thrones Finale
  2. Stranger Things Season 3
  3. Springsteen On Tour
  4. New Album From Vampire Weekend
  5. True Detective Season 3


We asked if you'd rather quit social media or never watch another TV show or Movie.  No one seems to "like" social these days, as we'd prefer to give it up by a +95% margin.

When asked if you'd prefer to give up a touchscreen or a keyboard & mouse, it was close but 58% prefer to swipe using the modern touchscreen method.

Would you prefer to give up all products and software from Apple or Google??  Perish the thought.  This was another close one, but 55% can't give up their Apple goods.

Thanks for your responses!  

Looking forward to seeing and working with you this year.





BEST OF 2018 - Take the VIMBY Poll!

Our inboxes and social feeds are flooded with every publisher's Best Of 2018 (music, movies, TV etc) is your turn!


Click here to take this fun 2 minute survey by 12/31.

Feel free to share with your friends, family, people you pass on the street...results announced in January.