In order to build brand loyalty for Revlon without being overtly product focused, we a 10-episode digital series #GoBOLD, which featured three bold, dynamic, and original women competing in a series of challenges from high profile mentors.  Every challenge was designed around either a product line, brand attribute, or theme that tied back to the brand’s mission.  Hosted by Laverne Cox (Orange is the New Black) and featuring some of New York’s most well known and innovative female entrepreneurs, this series created social interactions well beyond benchmark.

  • Strategy & concept development
  • 10-episode Web Series, shot once a week
  • Celebrity and contestant casting
  • Weekly product integration
  • Cutdowns for media placement
  • Digital/social marketing assets

Client:  Revlon
Services: Creative Direction, Casting, Production, Product Integrations


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"Go BOLD" Trailer

"Go BOLD" Episode 2