A Nation Wide, Multi-Year Social Campaign

VIMBY has been privileged to help Walgreens in its support of Red Nose Day efforts. In our first year of partnership, VIMBY created a program called 50 States/50 Stories to highlight the insight that Red Nose Day benefited charities in all 50 U.S. States. We designed a program architecture to find and capture a campaign story from each state in six weeks.

What We Did

  • Campaign Development
  • Corporate Communication
  • Casting & Local Story Development
  • Video Production
  • Drone & Aerial Photography
  • Still Photography
  • Graphics & Animation
  • Post Production
Red Nose Day/Fundraising Sizzle

In subsequent years the program was extended across all platforms. We created an on-air commercial and experiential activation and highlighted the company in action during a natural disaster in Puerto Rico. We created shopper marketing assets that supported participating suppliers and built a month long Facebook Live activation featuring

NBC talent and 600 Walgreens associates. The program organized the associates to go live each week, building awareness and driving organic traffic to Walgreens’ Facebook page. In total, the program exceeded all KPIs for engagement and reach while raising millions and further both employee and community good will.

Red Nose Day/Facebook Live Sizzle
Red Nose Day/Supplier Video
Red Nose Day/Orange Goes Red
Red Nose Day/Puerto Rico

Project Outcome

In total, the program exceeded all KPIs for engagement and reach while raising millions and further both employee and community good will.

VIMBY, thank you for your mad skills in capturing this epic journey. The footage is beyond content capture. It’s Magical!… You have been with us every step up the way and I can’t thank you enough for all you do!

Linn JordanDirector of Retail Marketing

7

Story Formats

50

Short Films

47

VIMBY Filmmakers

6

Over 6 Weeks