Walgreens
A Nation Wide, Multi-Year Social Campaign
VIMBY has been privileged to help Walgreens in its support of Red Nose Day efforts. In our first year of partnership, VIMBY created a program called 50 States/50 Stories to highlight the insight that Red Nose Day benefited charities in all 50 U.S. States. We designed a program architecture to find and capture a campaign story from each state in six weeks. In subsequent years the program was extended across all platforms. We created an on-air commercial and experiential activation and highlighted the company in action during a natural disaster in Puerto Rico. We created shopper marketing assets that supported participating suppliers and built a month long Facebook Live activation / campaign.
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Short Films
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VIMBY Filmmakers
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Story Formats
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Produced in 6 Weeks
A Nation Wide, Multi-Year Social Campaign
VIMBY has been privileged to help Walgreens in its support of Red Nose Day efforts. In our first year of partnership, VIMBY created a program called 50 States/50 Stories to highlight the insight that Red Nose Day benefited charities in all 50 U.S. States. We designed a program architecture to find and capture a campaign story from each state in six weeks.
In subsequent years the program was extended across all platforms. We created an on-air commercial and experiential activation and highlighted the company in action during a natural disaster in Puerto Rico. We created shopper marketing assets that supported participating suppliers and built a month long Facebook Live activation / campaign.
Red Nose Day/Puerto Rico
Red Nose Day/Facebook Live Sizzle
The Facebook Live program featured NBC talent and 600 Walgreens associates live each week, building awareness and driving organic traffic to Walgreens’ Facebook page.
Facebook Live Sizzle
Supplier Video
Orange Goes Red
Puerto Rico Recovery
VIMBY, thank you for your mad skills in capturing this epic journey. The footage is beyond content capture. It’s Magical!… You have been with us every step up the way and I can’t thank you enough for all you do!
Project Outcome
In total, the program exceeded all KPIs for engagement and reach while raising millions of dollars and furthering both employee and community good will.