As a dedicated content partner for America’s favorite retail and pharmacy, VIMBY has created thousands of hours of engaging and stunning content for a number of  Walgreens’ business units, categories and initiatives ranging; from their multi-year partnership with Comic Relief USA and their sponsorship of Red Nose Day,  to helping re-launching their brand with the award-winning Stories of Care Series – as well social content for their Beauty and Pharmacy categories.

“VIMBY, thank you for your mad skills in capturing this epic journey. The footage is beyond content capture. It’s Magical!… You have been with us every step up the way and I can’t thank you enough for all you do!”

Linn Jordan, Director of Retail Marketing

Client:  Walgreens
Services: Strategy, Creative, Casting, Content Production, Social Copywriting


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3

Consecutive Years

50

States Covered by VIMBY

RED NOSE DAY

2016 – 2018

600

Associates Streaming Live

250

Local Inspiring Stories

From Streaming Live Events to Major Celebrity Endorsements

From beginning with first building mass awareness around the announcement of Walgreens new relationship in 2016 to a emphasis on content related to educating the public on the local relevance of Red Nose Day’s mission in 2017.  For 2018, we are once again curating dozens of stories about impact and emotion and celebrating global activations related to the incredible lead up to the massive fundraising event that airs live on NBC.  VIMBY’s content  engagement has consistently performed over 3x the clients benchmark.

Working closely with Walgreens brand, shopper marketing and retail content teams, we have produced a number of innovative channel activations, including a half-dozen multi-camera Facebook Live.  For six consecutive Fridays, over 600 Walgreens associates went LIVE on their personal pages simultaneously as a lead in to tent-pole Live events.  The video streams attained view rates over 4x the benchmark.

2018 closed out with an incredible and powerful video featuring none other then Jennifer Lopez and Alex Rodriguez.

50 States. 50 Stories.

Childhood poverty is no laughing matter, but Walgreens and Red Nose Day strike the perfect balance of serious and silly as they encourage Americans to take part in a little “fun-raising.” Tasked with creating all of the digital content for this 2016’s campaign and driving people to Walgreens to purchase noses, we proposed an idea that may have sounded seriously silly.  We traveled from coast to coast and told heartwarming, inspiring, and downright funny stories of real people really doing their part in every single state. All within 2 months. The result: over $20 million raised by Walgreens to help kids here and abroad.

STORIES OF CARE 2018

Walgreens’ tagline “At the Corner of Happy & Healthy” is now a thing of the past. For 2018, America’s favorite pharmacy debuted the new slogan of “Trusted since 1901” to convey to customers that when you enter a Walgreens, you can expect reliable and friendly care and support, exactly what they have stood for since inception. VIMBY’s coast-to-coast filmmakers continue to help Walgreens to tell amazing stories of the immense impact they have had on customers and the reason why so many have trusted Walgreens for all of their pharmacy needs, since 1901.

WE DAY & WALGREENS 2017

We Day is a movement that brings people together and gives them the tools to change the world.  As an official sponsor for WE Day, Walgreens not only contributes to this dynamic youth driven movement, but they also wanted to specially recognize standout youth “Health Heroes” across the country. Walgreens asked VIMBY to team up with WE.org and create short films profiling each region’s carefully selected kid Health Hero, and then screen the films in front of jam packed WE Day show arenas. We at VIMBY had a blast making these films, and had even more fun watching them up on the big screen with all of the WE kids!