In 2016, our key KPI was awareness. In 2017, we are continuing our partnership on Red Nose Day, with a focus on education and understanding of Red Nose Day’s mission. We once again are curating stories about impact and emotion and celebrating various Walgreens activations. VIMBY’s content has engagement over 3x brand benchmark.
This year, working with Walgreens owned content team, we launched a Facebook Live activation unlike any in history. For five consecutive Fridays, over 600 Walgreens associates are going live on their personal pages simultaneously as a lead in to tentpole Live events that VIMBY conceived and is producing. These videos have view rates over 4x benchmark.