As a “go to” content resource for America’s favorite pharmacy, VIMBY has created a broad range of content that covers off on Walgreens’ categories and initiatives ranging from philanthropy to beauty and nearly everything in between. As our relationship continues to grow, we’re getting happier and healthier with every project we take on.

Client:  Walgreens
Services: Strategy, Creative, Casting, Content Production, Social Copywriting


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50

States

RED NOSE DAY 2016

50

Stories

Childhood poverty is no laughing matter, but Walgreens and Red Nose Day strike the perfect balance of serious and silly as they encourage Americans to take part in a little “fun-raising.” Tasked with creating all of the digital content for this 2016’s campaign and driving people to Walgreens to purchase noses, we proposed an idea that may have sounded seriously silly. 50 States. 50 Stories. We traveled from coast to coast and told heartwarming, inspiring, and downright funny stories of real people really doing their part in every single state. All within 2 months. The result: over $20 million raised by Walgreens to help kids here and abroad.

5

Consecutive Fridays

RED NOSE DAY 2017

600

Walgreens Associates

In 2016, our key KPI was awareness.  In 2017, we are continuing our partnership on Red Nose Day, with a focus on education and understanding of Red Nose Day’s mission.  We once again are curating stories about impact and emotion and celebrating various Walgreens activations.  VIMBY’s content has engagement over 3x brand benchmark.

This year, working with Walgreens owned content team, we launched a Facebook Live activation unlike any in history.  For five consecutive Fridays, over 600 Walgreens associates are going live on their personal pages simultaneously as a lead in to tentpole Live events that VIMBY conceived and is producing.  These videos have view rates over 4x benchmark.

WE DAY & WALGREENS 2017

We Day is a movement that brings people together and gives them the tools to change the world.  As an official sponsor for WE Day, Walgreens not only contributes to this dynamic youth driven movement, but they also wanted to specially recognize standout youth “Health Heroes” across the country. Walgreens asked VIMBY to team up with WE.org and create short films profiling each region’s carefully selected kid Health Hero, and then screen the films in front of jam packed WE Day show arenas. We at VIMBY had a blast making these films, and had even more fun watching them up on the big screen with all of the WE kids!