A Grassroots Approach to Developing CSR Messaging

To support Walmart’s veterans hiring initiative and the company’s promise to hire 250,000 veterans by the end of 2020, VIMBY produced a campaign highlighting Walmart’s organizational commitment.

The campaign included a series of documentary spots profiling Veteran Walmart employees at every level of the organization and identified Steve Smith to be featured in a documentary short and CSR campaign spot.

What We Did

  • Corporate Communication
  • Campaign Development
  • Casting & Local Story Development
  • Video Production
  • Post Production
Walmart Veterans Jobs