Launching and Programming an In-Store Network

A project in the making for well over 5 years, VIMBY partnered with McDonald’s as its exclusive content provider for the McDonald’s Operators’ Association of Southern California (MOASC). VIMBY was tapped to create and fuel  America’s Community Network (ACN), an OTT in-store regional entertainment channel and first-of-its-kind branded programming platform seen in 600+ McDonald’s franchises. The programming, a celebration of Southern California, was 100% original organized by daypart with a 1 hour loop that was updated 3 times per day.

What We Did

  • Campaign Development
  • Casting & Local Story Development
  • Video Production
  • Post Production
  • Drone & Ariel Photography
  • Graphics & Animation
McDonald’s/America’s Community Network
Heroes Project

Project Outcome

Together we created both a new revenue model and programming slate of original content that celebrated local communities, and engaged McDonald’s customers in a uniquely targeted way.

31

Videos shot in 22 US Markets

600

McDonald's

2000

Mins of Content

100

Original Content