Walmart
Advertising At Unprecedented Scale
A logistical game changer, our work with Walmart is one of the best examples of VIMBY’s production model and the efficiencies it can afford. In 2010, Walmart was looking to launch a “bottom-up” national grocery campaign to highlight regionally specific and time sensitive price leadership. For the Local Basket Challenge, VIMBY tapped its unique production infrastructure to shoot, edit, and traffic upwards of 45 unique Walmart commercials each week. Each spot, shot in a different state with a different crew leveraged a strict style guide and production process to maintain consistency. We produced more than 2500 commercials with a consistent level of quality and branding throughout (not to mention a $3B sales lift).
%
Local Women Cast
%
Spots Created
%
Spots / Wk In 4 Languages
%
Number of Languages
%
Hours - Shoot to Air
%
Different Cities
Advertising At Unprecedented Scale
A logistical game changer, our work with Walmart is one of the best examples of VIMBY’s production model and the efficiencies it can afford. In 2010, Walmart was looking to launch a “bottom-up” national grocery campaign to highlight regionally specific and time sensitive price leadership. For the Local Basket Challenge, VIMBY tapped its unique production infrastructure to shoot, edit, and traffic upwards of 45 unique Walmart commercials each week. Each spot, shot in a different state with a different crew leveraged a strict style guide and production process to maintain consistency. We produced more than 2500 commercials with a consistent level of quality and branding throughout (not to mention a $3B sales lift).