Advertising At Unprecedented Scale

A logistical game changer, our work with Walmart is one of the best examples of VIMBY’s production model and the efficiencies it can afford. In 2010, Walmart was looking to launch a “bottom-up” national grocery campaign to highlight regionally specific and time sensitive price leadership. For the Local Basket Challenge, VIMBY tapped its unique production

infrastructure to shoot, edit, and traffic upwards of 45 unique Walmart commercials each week. Each spot, shot in a different state with a different crew leveraged a strict style guide and production process to maintain consistency.  We produced more than 2500 commercials with a consistent level of quality and branding throughout (not to mention a $3B sales lift).

What We Did

  • Campaign Development
  • Casting & Local Story Development
  • Video Production
  • Post Production
  • Graphics & Animation
Walmart Local Basket Claim Sizzle
Walmart Low Price Guarantee

Project Outcome

The campaign’s success led to an ongoing and broader Walmart relationship that continues to this day.

45

Spots in 4 Languages per Week

36

Hours from Shoot to Air

80

Different Cities

2500

Spots Created

5000

Local Women Cast