General Mills: Box Tops For Education

Raising Awareness, One Story At A Time

VIMBY has worked extensively with Box Tops for Education, working with school systems, nonprofits and corporate partners to celebrate educators, recognize school staff, and highlight the needs and issues inherent to the education system. We have shot content in well over 100 schools across the country covering everything from the importance of Black male teachers in our elementary schools to the impact of food insecurity in schools across the country. 

What We Did
  • Campaign Development
  • Casting & Local Story Development
  • Video Production
  • Post Production
  • Graphics & Animation

 

As part of its mission to “help children achieve their full potential,” Box Tops for Education and General Mills partnered with the non profit organization Black Men Teach, which works to increase the number of Black male teachers in elementary classrooms. VIMBY documented the importance of the work being done in Minnesota as well as General Mills ongoing commitment to equity in education. 

Fundraising For Schools, One Story At A Time

General Mills hired VIMBY to create a national campaign with local relevance for their annual Box Tops For Education campaign. From Seattle to Miami, Baytown, TX to Terre Haute, IN, VIMBY shot and shared stories from more than 40 schools and 30 markets around the country.

What We Did
  • Campaign Development
  • Casting & Local Story Development
  • Video Production
  • Post Production
  • Graphics & Animation

 

General Mills/Box Tops Sizzle

General Mills hired VIMBY to create a national campaign with local relevance for their annual Box Tops For Education campaign. VIMBY shot and shared stories from more than 40 schools and 30 markets around the country.

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