Creating a Seasonal Campaign with “Found Footage”

In an effort to lend greater support to Walmart’s seasonal needs, VIMBY was asked to create a new on-air commercial and further augment the retailer’s annual “Holiday” efforts. Tasked with creating an on-air spot that could be quickly produced, VIMBY created a commercial utilizing only “found footage” married to a popular track by Taylor Swift.

The spot helped drive record seasonal engagement for the retailer and led to Walmart extending the commercial into an entire year seasonal campaign (back to school, holiday, halloween, etc) produced by VIMBY.

What We Did

  • Campaign Development
  • Post Production
Walmart Holiday Spot/Taylor Swift
Back to School Anthemic