Johnson & Johnson

Driving Truth & Transparency During a Challenging Time

How does a global health leader calibrate their communication goals during a global pandemic?  As Covid 19 became a health crisis in March of 2020, VIMBY was tapped by Johnson & Johnson to produce content exploring the companies latest medical advances.

The Road to a Vaccine, a weekly original video series, was created as a quick response to the COVID-19 crisis. The program, J&J’s first LIVE, social-first programming, was created to educate, engage and inform global communities. Hosted by Lisa Ling, it aired live on LinkedIn, Facebook and Twitter and was simulcast globally across J&J and its partners channels. 

What We Did
  • Campaign Design & Development
  • Script Writing & Story Development
  • Video Production
  • Encoding & Streaming
  • Graphics & Animation

%

Countries

%

Million Video Views

%

Million Impressions

%

Billion Earned Media Impressions

%

Thousand New Social Followers
Health for Humanity

A “Who We Are” type anthemic created as part of J&J’s efforts to grow trust and better position their mission with the public.

COVID Enterprise Explainer

Explainer timeline created to frame the company’s response to the COVID-19 pandemic. It was shown at a White House briefing with President Biden.

The campaign provided a strong lift to J&J’s corporate COVID-19 messaging, driving significant lift in Ad Recall, Message Association, Brand Trust, Brand Favorability and Message Agreement.

As part of the initiative, VIMBY was tasked with launching a COVID-19 focused content initiative specifically targeting communities of color.  In an effort to emphasize the important role clinical trial participation plays in developing safe and effective vaccines for all people, VIMBY was asked to produce a targeted PSA campaign about the importance of representation in clinical research and provided ways consumers could participate.

Driving Truth & Transparency During a Challenging Time

How does a global health leader calibrate their communication goals during a global pandemic?  As Covid 19 became a health crisis in March of 2020, VIMBY was tapped by Johnson & Johnson to produce content exploring the companies latest medical advances.

The Road to a Vaccine, a weekly original video series, was created as a quick response to the COVID-19 crisis. The program, J&J’s first LIVE, social-first programming, was created to educate, engage and inform global communities. Hosted by Lisa Ling, it aired live on LinkedIn, Facebook and Twitter and was simulcast globally across J&J and its partners channels. 

Health for Humanity

This was designed as a “Who We Are” type anthemic as part of J&J’s efforts to grow trust and better position their mission with the public.

COVID Enterprise Explainer

This explainer timeline was created to frame the company’s response to the COVID-19 pandemic and was shown at a White House briefing with President Biden.

The campaign provided a strong lift to J&J’s corporate COVID-19 messaging, driving significant lift in Ad Recall, Message Association, Brand Trust, Brand Favorability and Message Agreement.

As part of the initiative, VIMBY was tasked with launching a COVID-19 focused content initiative specifically targeting communities of color.  In an effort to emphasize the important role clinical trial participation plays in developing safe and effective vaccines for all people, VIMBY was asked to produce a targeted PSA campaign about the importance of representation in clinical research and provided ways consumers could participate.

Other Success Stories

Previous Project Hyundai

Next Project Hershey's

Previous Project Hyundai

Next Project General Mills