General Mills
VIMBY has worked with Box Tops for Education for the past decade-plus, working to create national campaigns with local relevance to support their annual content and messaging goals. From Seattle to Miami, Baytown, TX to Terre Haute, IN, VIMBY has shot and shared stories from more than 60 schools and 35 markets around the country. The content has succeeded in driving awareness and helping to increase participation and engagement.
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VIMBY was tasked with creating several acquisition campaigns to educate consumers on just how easy it is to download and use the Box Tops app to support a school in need. The content, some of which utilized stop motion animation to help it pop on social and mobile, was some of the brand’s top performing content for the year… driving new app downloads and an increase in engagement time.
As part of its mission to “help children achieve their full potential,” Box Tops for Education and General Mills partnered with the non profit organization Black Men Teach, which works to increase the number of Black male teachers in elementary classrooms. VIMBY documented the importance of the work being done in Minnesota as well as General Mills ongoing commitment to equity in education.
Fundraising For Schools, One Story At A Time
VIMBY has worked with Box Tops for Education for the past decade-plus, working to create national campaigns with local relevance to support their annual content and messaging goals. From Seattle to Miami, Baytown, TX to Terre Haute, IN, VIMBY has shot and shared stories from more than 60 schools and 35 markets around the country. The content has succeeded in driving awareness and helping to increase participation and engagement.
VIMBY was tasked with creating several acquisition campaigns to educate consumers on just how easy it is to download and use the Box Tops app to support a school in need. The content, some of which utilized stop motion animation to help it pop on social and mobile, was some of the brand’s top performing content for the year… driving new app downloads and an increase in engagement time.
As part of its mission to “help children achieve their full potential,” Box Tops for Education and General Mills partnered with the non profit organization Black Men Teach, which works to increase the number of Black male teachers in elementary classrooms. VIMBY documented the importance of the work being done in Minnesota as well as General Mills ongoing commitment to equity in education.